Psychologist Elizabeth Loftus studies memories. More precisely, she studies false memories, when people either remember things that didn't happen or remember them differently from the way they really were. It's more common than you might think, and Loftus shares some startling stories and statistics, and raises some important ethical questions we should all remember to consider.
Elizabeth F. Loftus (born Elizabeth Fishman, in 1944) is an American cognitive psychologist and expert on human memory. She has conducted extensive research on the malleability of human memory. Loftus is best known for her ground-breaking work on the misinformation effect and eyewitness memory, and the creation and nature of false memories, including recovered memories of childhood sexual abuse. As well as her prolific work inside the laboratory, Loftus has been heavily involved in applying her research to legal settings; she has consulted or provided expert witness testimony for hundreds of cases. Loftus has been recognized throughout the world for her work, receiving numerous awards and honorary degrees. In 2002, Loftus was ranked 58th in the Review of General Psychology’s list of the 100 most influential psychological researchers of the 20th century, and was the highest ranked woman on the list.