As we bring gameplay into more aspects of our lives (from socializing to exercising), Tom Chatfield talks about one compelling aspect of videogaming: its measurability. Parceling out rewards at carefully calibrated percentages, games collect reams of data about what humans truly find rewarding, and precisely how hard we're willing to work for a win.
Chatfield took a doctorate and taught at St John's College, Oxford, before beginning work as a writer and editor.
His first book, on the culture of video games, Fun Inc, was published worldwide in 2010, followed by four further books exploring digital culture. He is an associate editor at Prospect magazine, Fellow at The School of Life and guest faculty member at the Said Business School, Oxford, as well as a fortnightly columnist for the BBC.
A frequent speaker and consultant on games and new media, he spoke at TED Global 2010 on "7 ways games reward the brain", was lead content designer and writer on Preloaded's game The End, and appears regularly in the British and international media as a commentator.
Italian think tank LSDP named him among its 100 top global thinkers in 2010 for his work.